Websites and online stores offer convenience, however, buying diamond jewelry online can be challenging! Here are 3 killer tips everyone should know!
Today, you can buy just about anything online. Even some things that seem best suited for a physical store have crossed over into the digital world and diamonds are no exception.
We can all agree that websites offer comfort and convenience, however, buying jewelry without touching it and seeing it in person can be a real challenge.
We have a few great tips for you to keep in mind while buying diamond jewelry online:
Know what you are really getting – The first thing you need to do is set a budget and after that decide which characteristics are important to you. Diamonds are graded according to the four C’s which is a system created by the GIA or Gemological Institute of America. The 4 basic criteria are clarity, color, cut, and carat weight. It is super important to know where a diamond falls into these categories as that will affect the end price. You need to search for a diamond that fits within your budget and always pay attention to the Cs.
Take your time – It is important to determine whether or not the diamond seller is legitimate. We always recommend the potential buyers to read the customer reviews on the website or check for BBB accreditation. When it comes to payment, use your credit card as the best method of payment. Also, it is really important to look into the return policy. In case you want to return the diamond, you should know the terms and conditions. Most reliable sellers offer a 30-day guarantee.
Weigh your options – You need to make sure you are totally comfortable with your purchase. According to GIA and the experts, you need to find an online seller that also has a physical location or a showroom where you can see the diamonds.
Online jewelry retailers such as Blue Nile, James Allen, Brilliant Earth, and others offer high-quality photos and videos of their diamonds so you can see what you are getting.
Brilliant Earth has showrooms at different locations including Los Angeles, San Francisco, Denver, San Diego, Chicago, Boston, and Washington, DC. You can schedule an appointment and have a one-hour visit with a professional jeweler who can help you choose the right piece of jewelry.
You can also visit their online store and take a look at the extensive collection of diamonds they offer.